What is home staging anyway?

 Home Staging is all about marketing.  Home stagers are trained in selling a lifestyle, not decorating a home. Home staging will help to highlight the features of the home and minimize any distractions. Market your home to the largest audience possible by maximizing your home’s potential. This can be as simple as reducing clutter and reorganizing the space, or as complex as providing furniture and accessories for all or part of your property. 

Why does home staging work?

You never get a second chance to make a first impression. Whether online or in person, staging a home presents it in it's best light so that it appeals to the widest number of potential buyers.Home staging also helps buyers make an emotional connection to the home by clearly defining spaces and promoting a lifestyle that they may find appealing.  Photos of homes for sale are SO important now – 95% of buyers search online before deciding to visit. Photos of staged homes look great and stand out from the others and the number of showings increase. Once you have potential buyers in the home, they can begin to see themselves living there.  When that is achieved an offer is typically not far behind.! 

My neighbor/sister/auntie has a cute house. If they stage my house won't that work just as well?

Only if they happen to be a professional home stager.  It is important to work with someone who understands that staging is not decorating a home, but rather highlighting a home's best features. There is a psychology to home staging that is important to the sales process.  Look for a trained professional, review both their work and their customer reviews so that you will feel confident they will provide the service you expect.  An Accredited Staging Professional or Certified Home Stager will provide expertise you can count on. We have both on staff  ready to assist you!